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  1. News Article News Article Research & Resources

    4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction

    The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.

  2. Research Article Research Article Research & Resources

    Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people

    A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

  3. Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

    John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

  4. Research Article Research Article Research & Resources
  5. News Article News Article Research & Resources

    Young activists want the White House to know vaping nicotine is a mental health issue

    Young people nationwide are mobilizing to demand that the White House, the Food and Drug Administration, and other decision makers declare youth vaping nicot

  6. Research Article Research Article Research & Resources

    New study shows many young oral nicotine pouch users also smoke and vape

    Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative

  7. News Article News Article Research & Resources

    Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

    The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

  8. News Article News Article Research & Resources

    E-cigarette CEOs admit under oath that they do not know all the harmful health effects of nicotine

    Chief executives of major e-cigarette companies admitted, under oath, that their products can lead to nicotine addiction and that they do not know all of the

  9. JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

    A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

  10. News Article News Article Research & Resources

    Where we stand: Federal collection of electronic nicotine delivery systems marketing & product data

    he Federal Trade Commission (FTC) has collected information on the sales and marketing expenditures of cigarettes and smokeless tobacco products and reported

  11. Research Article Research Article Research & Resources

    Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk

    A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low

  12. News Article News Article Research & Resources

    Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

    Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers