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Youth Activism

​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

Learn more about these programs and how to apply.

Lisa A. Watkins

Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

Tobacco use among Hispanic and Latino Americans

This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.

Where we stand: Little cigars, cigarillos and cigars

Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars

Where we stand: Smokeless tobacco

Truth Initiative envisions a future where tobacco is a thing of the past, in keeping with that vision we support the following policies with regard to smokel

Thrive: A Youth Mental-Health Summit

Health groups urge FDA to investigate JUUL for making unauthorized smoking cessation claims

Six leading public health and medical organizations today called on the FDA to investigate and take enforcement action against JUUL for making unauthorized c

Next chapter begins as tobacco control leader becomes Truth Initiative

The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth® campaign for 15 ye

Warner Series: Smoke-free New Orleans

New Orleans' motto is "Laissez les bons temps rouler "- a Cajun expression meaning "Let the good times roll!".

Elizabeth Kenny

As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to achieve

Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention

The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.

White House Decision Not to Issue Final Menthol Rule Represents Huge Loss for Public Health, Social Justice

The time to act is now, but instead the Administration has taken a pass on protecting public health and saving lives.