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  1. News Article News Article Research & Resources

    What do tobacco advertising restrictions look like today?

    While tobacco TV ads and physician-recommended cigarettes are a thing of the past, marketing restrictions may not be as far-reaching as you think.

  2. Truth Initiative and Kaiser Permanente Join Forces with EVERFI from Blackbaud to Teach Students About the Dangers of Vaping Cannabis

    Vaping: Know the truth and the new cannabis lessons are currently available to schools nationwide at no cost.

  3. Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

    Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

  4. News Article News Article Research & Resources

    Key concerns about FDA’s first e-cigarette authorization for Vuse Solo

    As the FDA considers the pending applications, it is imperative the agency carefully reviews manufacturer marketing plans, advertising, and perception studie

  5. Page

    Master Settlement Agreement

    The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

  6. Research Article Research Article Research & Resources

    Cigarette sales continued declining in 2021

    Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Montana 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Montana.

  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Nebraska 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Nebraska.

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Hampshire 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Hampshire.

  10. Truth Initiative awards truth IMPACT scholarships to young leaders making a difference in their communities

    Recipients from across the country are taking action to address youth nicotine use and its impact on mental health, social justice, and the environment

  11. News Article News Article Research & Resources

    The youth e-cigarette epidemic: 5 important things to know

    After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.

  12. San Francisco voters uphold a law banning the sale of flavored tobacco

    Voters took a stand against Big Tobacco, approving Proposition E, which prohibits local tobacco retailers from selling flavored tobacco products, including m