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  1. Research Article Research Article Research & Resources

    Discourse about flavored tobacco restrictions on TikTok can undermine progress 

    People have taken to social media to spread information about alternative nicotine products and illicit markets that can undermine the effectiveness of flavo

  2. Tobacco Imagery Dominates Oscar®-Nominated Films, Raising Public Health Concerns Ahead of Hollywood’s Biggest Night

    Eight of the 10 films nominated for the Best Picture Academy Award® this year feature tobacco imagery.

  3. News Article News Article Research & Resources

    What to know about using (and quitting) nicotine and cannabis

    Nicotine and cannabis are two of the most commonly used substances among U.S. youth and young adults—and both come with health risks.

  4. Infographics Infographics Research & Resources

    Quitting and pregnancy

    Quitting nicotine before or during pregnancy has enormous benefits for both parents and child.

  5. Research Article Research Article Research & Resources

    Clearly flavored: the rise of “clear” e-cigarettes

    Some e-cigarette companies are selling products labeled as a “clear” flavor, a term that suggests no identifiable flavor.

  6. Research Article Research Article Research & Resources

    New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape

    Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people

  7. Truth Initiative, NAACP Unite to Expand Access to Proven Quit Resources and End Targeted Tobacco Harm

    This partnership will break down stigma and create a community for those looking to take the first step towards quitting

  8. News Article News Article Research & Resources

    Four marketing tactics e-cigarette companies use to target young people

    Young people are also exposed to e-cigarettes through targeted marketing on social media, experiential marketing, brand sponsorships, and more.

  9. Research Article Research Article Research & Resources

    New study shows that mental health messaging resonates with young e-cigarette users

    Nicotine addiction can have a real impact on mental health: nicotine use can harm the developing brain and make young people more susceptible to addiction la

  10. Research Article Research Article Research & Resources

    Young adults face unique challenges along their quit-vaping journeys

    Young adult e-cigarette users at various points on their quit journeys focused on different challenges that kept them from quitting

  11. News Article News Article Research & Resources

    Why tobacco is a racial justice issue

    Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis

  12. News Article News Article Research & Resources

    3 ways tobacco and nicotine use impact your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.