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  1. ‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse

    Truth Initiative aims to encourage and inspire anyone who relapsed after quitting nicotine as a New Year’s resolution by bringing back “You Got This Day”

  2. News Article News Article Research & Resources

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

  3. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  4. Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

    The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “

  5. Research Article Research Article Research & Resources

    Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables

    The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev

  6. Report Report Research & Resources

    Monitoring a Changing Tobacco Product Market in the United States

    Young people have access to bigger and cheaper e-cigarettes and are using them with alarming frequency, showing signs of addiction.

  7. News Article News Article Research & Resources

    Quitting vaping in 2026: Top tips and resources

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  8. News Article News Article Research & Resources
  9. Fact Sheet Fact Sheet Research & Resources

    Quitting tobacco: facts and stats

    Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.

  10. News Article News Article Research & Resources

    Most young adult nicotine users want to quit in 2026

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  11. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  12. News Article News Article Research & Resources

    How to support someone on their quit-vaping journey

    If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.