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  1. News Article News Article Research & Resources

    Q&A: Why quitting smoking should be included in substance use and mental health treatment

    A Truth Initiative research investigator explains why helping patients quit smoking should be part of mental health and substance abuse recovery.

  2. News Article News Article Research & Resources

    How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

    A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee

  3. News Article News Article Research & Resources

    ‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Nebraska 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Nebraska.

  5. News Article News Article Research & Resources

    How colleges can help their students quit vaping

    As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.

  6. Page

    Our Impact

    Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.

  7. States still shortchanging prevention programs that save lives and health care dollars

    20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.

  8. News Article News Article Research & Resources
  9. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  10. Truth Initiative welcomes FDA actions in response to Reagan-Udall report

    We are pleased to learn that CTP will develop and implement a five-year strategic plan by December 2023

  11. News Article News Article Research & Resources

    Nearly 1 in 5 adults used tobacco regularly in 2020

    The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Florida 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Florida.