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First-of-its-kind free e-cigarette quit program now available to young vapers looking for help
Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.
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Seeing through Big Tobacco’s Spin
Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.
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New study: Success of local flavored cigar sales restrictions underscores need for national regulations
Flavored cigar sales restrictions in California, Illinois, Massachusetts, and New York significantly reduced cigar sales, according to new Truth Initiative r
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New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use
Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.
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Pharmacists and customers agree: Tobacco does not belong in pharmacies
Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco — a product that kills 1,300 people every day.
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Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap
Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.
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Surveying how the tobacco industry markets flavored products in five Midwest cities
Flavored tobacco products continue to fuel dangerous youth nicotine use.
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Stop the Influence: Reject Big Tobacco and Vape Money
Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees
Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima
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Tobacco’s starring role
Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021
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