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3 tips for boosting success with an online quit-smoking program
As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res
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Why racial and ethnic discrimination matters in the tobacco fight
Racial and ethnic minorities exposed to tobacco marketing and who also report experiencing discrimination are more likely to smoke.
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Our Team
![Jessica Miller Rath Headshot]()
Jessica Miller Rath
As a behavioral scientist, Dr. Jessica Rath is responsible for leading the formative research and impact evaluation of the truth campaign.
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Depression, anxiety more commonly reported by young adult menthol tobacco users
Young adults who say they have used menthol tobacco products in the past 30 days are more likely to report symptoms of depression or anxiety, according to a
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Youth-rated films nominated for Oscars feature more tobacco imagery than previous years
Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.
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Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people
A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.
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truth® campaign successful in saving lives and preventing youth smoking
Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.
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“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts
Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-
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3 important things to know about quitting nicotine during times of stress
Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.
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Our Team
![Stacey Younger Gagosian Headshot]()
Stacey Younger Gagosian
Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.
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Our Team
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Lisa A. Watkins
Lisa Watkins brings two decades of nonprofit accounting experience to her work at Truth Initiative.
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Increasing funding for state tobacco prevention key to reducing high school vaping
Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users
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