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Five ways to combat smoking in video games

We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.

Tips for quitting tobacco during times of stress

Stress and anxiety related to the COVID-19 pandemic can present challenges for any tobacco user who is trying to quit, but these challenges are manageable wi

Purpose and principles on addressing the opioid crisis

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

Examining JUUL’s role in the youth e-cigarette epidemic

Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and

10 steps to successfully make a plan to quit smoking

Get a jump start on making your New Year’s resolution to quit smoking a successful one. Follow these 10 steps to making a quit plan.

Don’t buy Newport's spin: "Pleasure Lounges" are deadly

Workers for Newport, the nation’s No. 2 cigarette brand, spent the summer handing out coupons for cigarettes at a price of $1-a-pack.

83 schools pledge to go smoke- or tobacco-free with community college initiative

Truth Initiative has awarded funding to 83 colleges to go smoke- or tobacco-free.

How tobacco companies linked cigarettes and mental health

Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

truth truck rolls out for 18th summer of inspiring youth to end tobacco use

Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth

Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima