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  1. News Article News Article Research & Resources

    The economics of tobacco: How does where people live and work impact smoking?

    While overall smoking rates have declined across the country, the pace of progress can be drastically slower, or nonexistent, depending on where people live

  2. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

  3. News Article News Article Research & Resources

    As Oscar season kicks off, tobacco imagery still pervades movies

    As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

  4. News Article News Article Research & Resources

    Sex sells: A look at the tobacco industry’s use of sexual themes to sell products

    As the tobacco industry has evolved, companies continue to use sex to appeal to consumers and associate tobacco products with masculinity and virility.

  5. Report Report Research & Resources

    Tobacco Nation in the age of covid-19

    Areas of the country with high rates of smoking—a risk factor for COVID-19 infection—are also among those with the lowest hospital capacities.

  6. News Article News Article Research & Resources

    Agreement on American Spirit cigarettes fails to protect public from misleading claims

    An agreement permits American Spirit to use deceptive health-related claims that contribute to the misperception that their product is less dangerous.

  7. Page

    Quit smoking and vaping tools

    Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped hundreds of thousands of people stop using commercial tobacco through proven-effective treatments and innovative and interactive tools. So if you or a loved one is ready to quit, there’s no better time than now.

  8. Our Team

    Nancy Brown

    Nancy Brown is chief executive officer of the American Heart Association, a 97-year-old voluntary health organization guided by an unwavering mission: to be

  9. News Article News Article Research & Resources

    truth® campaign prevents more than 300,000 young people from smoking in one year

    An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

  10. FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers

    We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d

  11. News Article News Article Research & Resources

    #NoMentholMondays: The targeted marketing of menthols and African-American history

    In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio

  12. Research Article Research Article Research & Resources

    Vaping curriculum by truth increases student knowledge about e-cigarettes

    An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t