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Effort to get teens to “left swipe” tobacco earns 2 top awards from PR week
The public relations campaign behind the truth® campaign’s “Left Swipe Dat” took home two awards for inspiring youth to end tobacco use, winning campaign of
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Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement
False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in
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Helping people with HIV/AIDS quit smoking
Smoking cigarettes is dangerous for everyone, but for people with HIV, it puts them at a higher risk of the negative health effects of tobacco use and HIV-re
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Action needed: Youth and marijuana
Youth should not be using marijuana and we should develop policies that prioritize the protection of young people.
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Our Team
![Amanda Graham Headshot]()
Amanda L. Graham
As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.
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LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers
New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021
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Action needed on e-cigarettes
Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.
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Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes
Here are some important things to know about Elf Bar, Hyde, Breeze, and similar products.
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Nicotine on demand
Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.
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When and where do nonsmokers encounter tobacco advertising?
Tobacco advertising appears in many places where non-smokers can see it, potentially increasing their likelihood of starting to smoke.
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FTC intends to track e-cig sales and marketing
All indications are that the popularity of e-cigarettes is rising.
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Most young e-cigarette users say they want to quit vaping in 2021
According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.
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