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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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JUUL sales increase more than 600% in a year, underscoring popularity among teens
Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.
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JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous
Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du
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Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco
truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on
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Smoking in Films: 2022
The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco
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How online social relationships help smokers quit tobacco
Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I
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4 things parents need to know about JUUL and nicotine addiction
JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu
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Smoking in Films: 2021
The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.
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Some video games glamorize smoking so much that cigarettes can help players win
At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.
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E-cigarettes are creating a new source of environmental pollution
As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to
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Action needed: Tobacco in pop culture
Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m
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