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  1. News Article News Article Research & Resources

    Six “Teen”-rated video games that glamorize smoking

    These are just a few of the many instances of smoking in sought-after video games rated “Teen,” meaning they are supposed to be suitable for anyone under the

  2. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  3. News Article News Article Research & Resources

    Pervasive tobacco imagery on screen endangers youth and demands action

    Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.

  4. Vine stars debunk social smoking myths with truth

    Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!

  5. Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

    This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc

  6. News Article News Article Research & Resources

    Music videos popular with young people frequently feature tobacco imagery

    Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.

  7. U.S. E-cigarette Sales Climbed during 2020-2022

    A study released today found that overall e-cigarette monthly unit sales increased by 46.6%—from 15.5 million units in January of 2020, to 22.7 million units

  8. News Article News Article Research & Resources

    How to quit vaping – or help someone quit – during the coronavirus pandemic

    There is growing evidence that vaping can harm lung health overall.

  9. News Article News Article Research & Resources

    5 things the tobacco industry didn’t do until it was forced to

    Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court

  10. News Article News Article Research & Resources

    JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous

    Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du

  11. News Article News Article Research & Resources

    Capitalizing on a “captive audience”: How tobacco companies targeted troops on military bases

    Tobacco companies took advantage military service members—a “captive audience”—with special events and activities on and near military bases.

  12. News Article News Article Research & Resources

    How a workplace vaping policy can help employees quit tobacco

    If your workplace doesn’t yet have a tobacco-free policy that includes vaping, updating it to support employees who are trying to quit all forms of tobacco u