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Tobacco’s starring role
Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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3 takeaways from the National Cancer Institute report on tobacco-related health disparities
A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.
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#STOPPROFILING: Tobacco is a social justice issue
The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<
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Achieving health equity in tobacco control
Tobacco use is not an equal opportunity killer.
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Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement
False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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Research and evaluation
Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.
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2016 National Summit on Youth Activism concludes
A summer tobacco-control training program for youth who are recruited to attend from community-serving organizations around the country.
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Effort to get teens to “left swipe” tobacco earns 2 top awards from PR week
The public relations campaign behind the truth® campaign’s “Left Swipe Dat” took home two awards for inspiring youth to end tobacco use, winning campaign of
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Action needed: Youth and marijuana
Youth should not be using marijuana and we should develop policies that prioritize the protection of young people.
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Most young e-cigarette users say they want to quit vaping in 2021
According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.
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