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Truth Initiative joins "DC Calls It Quits Week"
Truth Initiative is partnering with other DC groups to launch “DC Calls It Quits Week,” an awareness campaign about the importance of quitting smoking.
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State-by-state smoking trends reveal Big Tobacco’s targets
Just about one of every five deaths in the U.S. is attributable to cigarette smoking.
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The opioid crisis
Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.
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5 ways cigarette litter impacts the environment
Worldwide, about 4.5 trillion cigarettes are littered each year. Here’s a look at how that impacts the environment.
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Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.
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Truth Initiative youth advocates honored
Three Truth Initiative® youth activists were honored at the 2016 Campaign for Tobacco Free Kids Youth Advocates of the Year Gala
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How does vaping nicotine impact sleep?
The research shows that vaping nicotine is associated with sleep problems.
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“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts
Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-
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“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users
A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes
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#CATmageddon: How smoking could make cat videos a thing of the past
With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.
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