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Our top issues

In our fight to prevent youth and young adult nicotine addiction, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes

Television ads for JUUL, Vuse, and Velo included young models, animations, and music while emphasizing e-cigarette flavors and themes of self-expression and

Tobacco is a Social Justice Issue

Why tobacco is a racial justice issue

Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis

#STOPPROFILING: Tobacco is a social justice issue

The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<

Tobacco is a social justice issue: The military

Tobacco use disproportionately affects many populations—the same groups who have a long history of being exploited by the tobacco industry.

#NoMentholMonday: Why menthol is a social justice issue

The marketing of menthol cigarettes toward African Americans is a social justice issue.

Tobacco is a social justice issue: Low-income communities

Low-income communities smoke in much higher numbers than the rest of the country, a disparity that is rooted in many inequities.

E-cigarettes: Facts, stats and regulations

What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

Tobacco is a social justice issue: Mental health

Tobacco use disproportionately affects many marginalized populations—the same groups who have a long history of being exploited by the tobacco industry.

Tobacco is a social justice issue: Racial and ethnic minorities

Tobacco use disproportionately affects minority groups, who have a long history of being targeted by the tobacco industry.

Six highlights from the Tobacco Control special issue on flavors

With flavors that can seem like they belong in a candy shop—including strawberry, licorice, and chocolate–some tobacco products may appear to be less harmful