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“E-cig” or “vape”? Why semantics matter
If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?
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Why are cigarette butts the most littered item on earth?
Cigarette butts have the longstanding distinction of being the most littered item on earth, with about 4.5 trillion cigarettes discarded each year worldwide.
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3 things you can do about toxic cigarette litter
About 4.5 trillion cigarettes are discarded each year worldwide, making cigarette butts the most littered item on earth.
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Who goes to vape shops?
A recent study finds that vape shop visitors tend to be a racial/ethnic minority, skew younger (age 18-24) and are less financially secure.
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While less harmful than cigarettes, e-cigarettes pose several risks
A recent review of e-cigarette science by the European Public Health Association finds that e-cigarettes should not be considered safe.
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New research underscores need for FDA take action on misleading packaging
Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands
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How humor can boost response rates in online survey research
Incorporating humor tailored to the voice of the audience can be an easy, efficient and effective way to increase survey response rates among young adults.
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truth and Kevin Lyons partner with Cotopaxi to inspire tobacco-free lives
truth will join Cotopaxi for 25 of their Questival adventure races.
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Truth Initiative announces new General Counsel
Truth Initiative announced the appointment of Robert Falk as General Counsel.
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CDC's anti-smoking ad campaign returns for sixth year
Launched in 2012, Tips™ is a national tobacco education campaign that profiles both former smokers and non-smokers living with long-term health effects cause
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A better way to measure a young adult’s socioeconomic status
A recent study from Truth Initiative found that what might be a better way to capture the socioeconomic status of young adults is simply to ask them.
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More than half of young people consider quitting vaping in 2022, new survey finds
For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.
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