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As Youth E-Cigarette Use Soars Along with Vaping-related Illnesses, Urgent Action Must be Taken to Protect the Health of America’s Youth

Regulating e-cigarettes and banning all flavored tobacco products are critical to ending the youth epidemic.

Public and pharmacists urge Walgreens halt tobacco sales nationwide

Truth Initiative is attending a Walgreens shareholders meeting to deliver a petition and urging the pharmacy chain to go tobacco-free.

New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

What is Zyn and what are oral nicotine pouches?

As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

As streaming soars, these binge-worthy shows frequently depict tobacco

Watching shows in a compressed time may influence the amount and intensity of exposure.

E-cigarette use among young people returning to pre-COVID-19 levels

The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies

Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show

F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 700,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

JUUL keeps saying its popularity with young people is an accident

JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

What you need to know about new synthetic nicotine products

A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic

The Trump Administration’s New E-Cigarette Policy Is Sadly Deficient Leaving Menthol and Flavors Like Cotton Candy and Gummy Bear on the Market Placing Politics Ahead of the Protection of America’s Youth

The administration’s e-cigarette policy favors the very industry that has ensnared a new generation with nicotine and wrongly keeps menthol and other youth-a