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Menthol cigarettes: Attitudes, beliefs and policies
A Truth Initiative study on menthol cigarettes reveals that confusion and misperceptions about menthol remain, but support for a ban on the flavoring is on t
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One big way to improve the wellbeing of military veterans and caregivers
Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo
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How would smokers respond to cigarettes with less nicotine?
62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.
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The President’s FY18 budget could reverse years of progress in tobacco control
The president’s proposed fiscal year 2018 federal budget includes cuts to programs at the Centers for Disease Control, National Institutes of Health and the
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How Twitter can help de-normalize menthol cigarettes
Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.
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4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction
The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.
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truth and the Vans Warped Tour take their final ride
The truth youth tobacco prevention campaign and its crew of tour riders are on the road with the Vans Warped Tour for their 19th and final summer.
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How digital tools can help tobacco users quit for good
With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h
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truth truck rolls out for 18th summer of inspiring youth to end tobacco use
Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth
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2018 Clarence B Jones Impact Award
The Communications Network Award
Be the Generation that Ends Smoking #FinishIT
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3 things to know about the foundation for a smoke-free world
The public health community isn’t cheering about a new foundation claiming to help eliminate smoking. Find out why.
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