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  1. Research Article Research Article Research & Resources

    Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

    Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

  2. Report Report Research & Resources

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    … part by Big Tobacco. This includes JUUL — the leading e-cigarette … invested a $12.8 billion stake in JUUL Labs, maker of the top-selling … Altria executive was announced as JUUL’s new CEO. This investment and …

  3. News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    … Most JUUL-related Instagram posts appeal … ArticleEmerging Tobacco Products JUUL An Instagram post shows “Toy … holding the popular e-cigarette JUUL with a caption about the effects …

  4. News Article News Article Research & Resources

    What are Puff Bars?

    Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors

  5. Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

    The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.

  6. News Article News Article Research & Resources

    Why the FDA needs to regulate e-cigarettes now

    … to quit , or not start using, JUUL, the most popular e-cigarette … mint and menthol flavors, which JUUL still sells in stores after … three favorite flavors among young JUUL users aged 12-24, meaning they …

  7. News Article News Article Research & Resources

    The youth e-cigarette epidemic: 5 important things to know

    … E-cigarettes / Vaping Flavors JUUL e-cigarettes warner series After … The most popular e-cigarette, JUUL, has experienced explosive … market. While the maker of JUUL claims it is “only for adults,”  …

  8. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  9. The JUUL/Altria partnership puts nation's public health at greater risk

    … The JUUL/Altria partnership puts nation's … at greater risk Press Release The JUUL/Altria partnership means one … by nicotine — largely because of JUUL — and those new young nicotine …

  10. News Article News Article Research & Resources

    How to help your child quit vaping

    … make. Fueled by the popularity of JUUL and other e-cigarettes, tobacco … youth say they want to stop using JUUL and other e-cigarettes. A new … education campaign, Ready to Ditch JUUL , in partnership with TikTok …

  11. Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

  12. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    … emerging e-cigarette brands, like  JUUL , have relied heavily on social … products. For its launch in 2015,  JUUL spent more than $1 million to … ads that associate JUUL with being cool, having fun, …