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  1. Research Article Research Article Research & Resources

    Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

    Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

  2. Research Article Research Article Research & Resources

    JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

    A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

  3. Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

  4. Research Article Research Article Research & Resources

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

  5. JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the

  6. New study reveals teens 16 times more likely to use JUUL than older age groups

    A first-of-its-kind study explores the rates and characteristics of JUUL use.

  7. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    … Is your kid using JUUL or another e-cigarette? Here’s … who are using e-cigarettes, like JUUL, they’re at risk for nicotine … school students from 2017 to 2018. JUUL, the popular e-cigarette that …

  8. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

  9. New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

    The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA

  10. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    … — and voluntary move from JUUL Labs in late 2019 to remove its … sales increased by 59.4% after JUUL removed its mint flavored …

  11. News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.

  12. Report Report Research & Resources

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    … Products E-cigarettes / Vaping JUUL In the months following the removal of certain flavors of JUUL, the popular brand at the center … “closed pod” e-cigarettes, like JUUL, and exempts other types, …