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  1. Research Article Research Article Research & Resources

    Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

    … and administrators can’t identify JUUL, making it hard to combat use in … Products E-cigarettes / Vaping JUUL Even after the Food and Drug … accurately identify a picture of JUUL, the device driving the crisis, …

  2. Research Article Research Article Research & Resources

    JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

    A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

  3. Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

  4. Research Article Research Article Research & Resources

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

  5. JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the

  6. New study reveals teens 16 times more likely to use JUUL than older age groups

    … teens 16 times more likely to use JUUL than older age groups Press … the more likely they are to use JUUL. In fact, the study revealed … times greater odds to be current JUUL users compared to those aged …

  7. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

  8. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    … young people’s desire to ditch JUUL and quit vaping Press Release … campaign, “Ready to Ditch JUUL.” The national campaign features … networks. The “Ready to Ditch JUUL” national campaign kicked off …

  9. New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

    The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA

  10. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    … — and voluntary move from JUUL Labs in late 2019 to remove its … sales increased by 59.4% after JUUL removed its mint flavored …

  11. News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    … Most JUUL-related Instagram posts appeal … ArticleEmerging Tobacco Products JUUL An Instagram post shows “Toy … holding the popular e-cigarette JUUL with a caption about the effects …

  12. Report Report Research & Resources

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.