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News Article
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JUUL sales increase more than 600% in a year, underscoring popularity among teens
Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.
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![Research Article]()
Research Article
Research & Resources
![Image of a high school stairs and hallway]()
Most teachers and administrators can’t identify JUUL, making it hard to combat use in school
Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con
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![Research Article]()
Research Article
Research & Resources
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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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Press Release Press
![Mint and Menthol flavored e-cigarettes]()
Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market
A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga
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Press Release Press
![JUUL Neon Sign]()
JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic
Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the
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![Research Article]()
Research Article
Research & Resources
![JUUL neon sign]()
JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people
The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.
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Press Release Press
![JUUL e-cigarette]()
New study reveals teens 16 times more likely to use JUUL than older age groups
A first-of-its-kind study explores the rates and characteristics of JUUL use.
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![News Article]()
News Article
Research & Resources
![JUUL e-cigarettes]()
Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit
… Is your kid using JUUL or another e-cigarette? Here’s … who are using e-cigarettes, like JUUL, they’re at risk for nicotine … school students from 2017 to 2018. JUUL, the popular e-cigarette that …
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Press Release Press
![A juul at the bottom of a pool from the ditch juul ad]()
New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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![Fact Sheet]()
Fact Sheet
Research & Resources
![Menthol cigarettes]()
Menthol: Facts, stats and regulations
… 57.3% in 2019. Among high school JUUL users, 67.5% reported that their … Another study, conducted before JUUL pulled its other flavors from … flavors among high school student JUUL users, but that menthol was less …
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![at risk youth]()
New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades
The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA
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Press Release Press
![JUUL Neon Sign]()
Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs
With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro
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