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  1. News Article News Article Research & Resources

    JUUL sales increase more than 600% in a year, underscoring popularity among teens

    Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

  2. Research Article Research Article Research & Resources

    Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

    Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

  3. Research Article Research Article Research & Resources

    JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

    A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

  4. Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

  5. Research Article Research Article Research & Resources

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

  6. JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    JUUL Settles North Carolina Lawsuit … state of North Carolina against JUUL is an important step forward in … for his leadership in holding JUUL accountable for its undeniable …

  7. New study reveals teens 16 times more likely to use JUUL than older age groups

    A first-of-its-kind study explores the rates and characteristics of JUUL use.

  8. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

  9. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

  10. Fact Sheet Fact Sheet Research & Resources

    Menthol: Facts, stats and regulations

    Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

  11. New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

    The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA

  12. FDA’s decision to deny JUUL marketing authorization is a major public health victory; but swift action on other leading brands must be taken as new data shows youth e-cigarette initiation continues

    Today’s announcement by the FDA to deny marketing authorizations for all JUUL e-cigarettes, thereby making them an illegally marketed product, is a huge publ