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17 more colleges and universities pledge to go tobacco/vape-free

Eighteen colleges and universities are working toward adopting a 100% tobacco/vape-free campus policy.

Take Action

Enlist in our movement, explore our youth activism programs, share quitting resources or donate — there are many ways you can take action now. Learn more about how you can be part of the generation that ends commercial tobacco use and nicotine addiction for good. 

Clear the Air Tennessee

Why the rise in youth e-cigarette use may be worse than we think

Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

#STOPPROFILING: Tobacco is a social justice issue

The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<

On the State of Racial Injustice in America

As an organization dedicated to saving lives and protecting our nation’s most vulnerable populations, Truth Initiative is committed to be agents of change.

New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

Our mission

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.

Janet Mills

Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

FDA issues warnings to four tobacco product manufacturers for flavored cigarettes

Four tobacco manufacturers received warnings from the FDA for illegally selling flavored products labeled as cigars that the agency says are actually cigaret

The troubling history of Big Tobacco’s cozy ties with black leaders

The tobacco industry uses menthol to appeal to youth and blacks. Banning menthol cigarettes will save young lives and it will save black lives.

Mike Moore

Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.