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The American public’s opinion of Big Tobacco
In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of
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Truth Initiative applauds action to hold maker of American Spirit accountable
Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.
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CalPERS bet on Big Tobacco is bad economics for California
California Public Employees’ Retirement System officials are reportedly considering reversing the pension fund’s longtime ban on investing in tobacco compani
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Who We Are
Truth Initiative® is America’s largest nonprofit public health organization dedicated to making commercial tobacco use and nicotine addiction a thing of the past. We investigate, expose and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovation to end tobacco use.
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Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too
Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a
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One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic
35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu
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Young activist focuses on helping the homeless population live tobacco-free
Truth Initiative® fellow Kelsey Magill is working to help youth and young adults experiencing homelessness in Washington, D.C., live tobacco-free lives.
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83 schools pledge to go smoke- or tobacco-free with community college initiative
Truth Initiative has awarded funding to 83 colleges to go smoke- or tobacco-free.
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Let's make sure new army recruits don't become smokers
Does joining the military lead you to smoke? It could, but we can change that. The sad fact is: 38 percent of military smokers start after enlisting.
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Father’s Day: Helping dads kick tobacco
Father’s Day is a great opportunity to encourage dads who use tobacco to quit. More than 278,000 men die every year from smoking.
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Decline in cigarette sales highlights past misuse of tobacco settlement funds in some states
Declines in cigarette sales are leading to reduced revenues at the state level, highlighting past misuse of tobacco settlement funds in many states.
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Smoke 'em if you got 'em and if you're 21
The evidence shows raising the minimum age of sale of tobacco products to 21 will prevent uptake of smoking by young people.
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