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New study shows many young oral nicotine pouch users also smoke and vape
Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative
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New study: truth campaign effective in shifting knowledge and attitudes about vaping
A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.
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Why we need more research on how to help young people quit vaping
Despite a strong demand for quitting vaping programs among young people, there is limited research on how to help young adults 18-24 quit vaping, according t
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truth® brand awareness proven to drive down vaping rates in young people
New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and
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Youth vaping, mental health and the importance of quitting: A Q&A with the National Council for Mental Wellbeing
To discuss the youth vaping and youth mental health crises, Truth Initiative spoke with Tamanna Patel from the National Council for Mental Wellbeing.
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Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds
The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%
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Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does
Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.
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Health, cost, and desire to escape addiction drives young people to quit vaping
Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.
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truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19
The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.
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Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program
Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.
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Young activists want the White House to know vaping nicotine is a mental health issue
Young people nationwide are mobilizing to demand that the White House, the Food and Drug Administration, and other decision makers declare youth vaping nicot
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