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High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years
Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years
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Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes
Here are some important things to know about Elf Bar, Hyde, Breeze, and similar products.
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Raising the Legal Age to Purchase Tobacco is an Important Added Tool in the Fight, But is Insufficient to End the Youth E-cigarette Epidemic
Creating a federal Tobacco 21 policy is a step in the right direction to reduce youth tobacco initiation, but it alone cannot be viewed as sufficient to solv
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FDA’s reduced nicotine plan could be game-changer in tobacco epidemic
Today’s announcement on nicotine goes to the heart of the ongoing tobacco epidemic and addresses it at its core.
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2021 Annual Report
We are pleased to share the significant progress we made in 2021, detailed in this report: Creating a future free from smoking, vaping, and nicotine.
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2020 Annual Report
We are pleased to share the significant progress we made in 2020, detailed in this report: Creating a future free from smoking, vaping, and nicotine.
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2019 Annual Report
We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an
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FDA must stop sales of all flavored products and restrict marketing and sales to protect kids
It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t
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JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous
Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du
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Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President
Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative.
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“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users
A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes
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More than $1 million pledged to help schools fight e-cigarette epidemic
82 colleges and universities receive grants from CVS Health Foundation, American Cancer Society and Truth Initiative to help deliver a tobacco-free generatio
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