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75% of parents of middle and high schoolers support banning flavored e-cigarettes

More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<

E-cigarette use among young people returning to pre-COVID-19 levels

The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies

6 important facts about JUUL

The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

Fast Company recognitions underline why youth tobacco prevention is more important than ever

Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

What we know and don’t know about Puff Bar right now

As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

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Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

Nicotine on demand

Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

Tobacco industry uses flawed study to oppose flavored tobacco restrictions

Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

Truth Initiative Experiential Learning & Mobilization Program

How digital tools can help tobacco users quit for good

With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

Few adults start using JUUL to quit smoking, new study finds

Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

E-cigarettes

E-cigarette one page infographic