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truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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Tobacco Nation: An ongoing crisis
Examining the health and policy disparities of U.S. states with the highest smoking rates.
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Our Team
![Mary Bassett Headshot]()
Mary T. Bassett
Mary T.
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Court victory means FDA must act fast to put graphic warnings on cigarettes
A U.S. district court ordered the FDA to implement a requirement that graphic health warnings appear on cigarette packs and in advertising.
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Profile of blunt users sharpens with new study
Past month users of tobacco, alcohol, or other drugs, those who were younger (ages 18-24), Black, or male had the highest odds of reporting blunt-only or dua
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Apply for the Truth Initiative Tobacco/Vape-Free College Program
The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.
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6 tips for people trying to quit smoking
Here are six tips to help you or someone you know successfully quit smoking and go smoke-free.
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Truth Initiative Applauds Landmark Multistate JUUL Settlement and Encourages States to Utilize Proven-Effective Programs to Accelerate Progress to End Youth E-Cigarette Crisis
Truth Initiative commends the attorneys general of six states and the District of Columbia for their bold leadership resulting in the largest settlement agai
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Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities
Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.
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How Twitter can help de-normalize menthol cigarettes
Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.
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Nicotine on demand
Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.
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