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The one thing pharmacies could do to save thousands of lives
At least 53,566 pharmacies in 2016 stocked tobacco products despite repeated calls for companies to remove tobacco from their shelves.
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Children’s book encourages Native American youth to reject tobacco
Denali Dreams is a children’s book that serves as an age-appropriate resource on the dangers of tobacco use for the entire American Indian community.
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Our History
Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.
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Cigarette sales continued declining in 2021
Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.
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Business or Exploitation? Tobacco and social justice
A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.
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Depression, anxiety more commonly reported by young adult menthol tobacco users
Young adults who say they have used menthol tobacco products in the past 30 days are more likely to report symptoms of depression or anxiety, according to a
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Study explores characteristics of tobacco and e-cigarette online advertisements
A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.
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truth and Girl Scouts to take on environmental tobacco pollution
The new “Earth Defenders” program aims to empower girls and create a new generation of activists
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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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How local governments are countering industry efforts to sell cheap tobacco
Tobacco companies spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014 (the most recent figures availa
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Six highlights from the Tobacco Control special issue on flavors
With flavors that can seem like they belong in a candy shop—including strawberry, licorice, and chocolate–some tobacco products may appear to be less harmful
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National survey of college behavior shows cigarette use down but alternative tobacco use up
Among the key takeaways from the 2014 Monitoring the Future survey of full-time college students released by the University of Michigan in September 2015 is
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