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Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes
In the 1920s, Lucky Strike unveiled a new advertising campaign that was credited with increasing the brand’s cigarettes sales more than 300 percent in the fi
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truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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If Philip Morris is serious about a “smoke-free future,” it should stop marketing cigarettes
Philip Morris International – the world’s largest non-governmental cigarette manufacturer – this week launched a new website that claims the company is commi
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truth® and Vans morph culture-changing art into bold fashion statement
When it comes to teen tobacco use, truth believes creativity speaks louder than words.
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EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free
The EX Program will be available to the nearly 8,900 employees working for the McLeod Health system of hospitals and physician practices in northeastern Sout
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New study: Access to a range of treatment options helps smokers quit
The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.
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Research finds tobacco imagery on TV and streaming shows drives youth vaping
Truth Initiative research is the first to show the link between exposure to tobacco content in episodic content on streaming, broadcast and cable platforms a
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How effective are tobacco control policies?
Tobacco taxes have the greatest potential to slash smoking rates, according to a review of studies that use simulation models to assess the existing and futu
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3 innovative ways a DC consortium is tackling tobacco use disparities
To address local disparities in tobacco use, a coalition in Washington, D.C., is developing innovative methods for reducing tobacco use.
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Q&A: Helping college campuses go tobacco-free
Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.
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Nicotine on demand
Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.
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New ad lets the dogs out in push to end tobacco use
A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered
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