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truth truck rolls out for 18th summer of inspiring youth to end tobacco use

Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth

4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction

The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.

2018 Clarence B Jones Impact Award

The Communications Network Award

Be the Generation that Ends Smoking #FinishIT

3 things to know about the foundation for a smoke-free world

The public health community isn’t cheering about a new foundation claiming to help eliminate smoking. Find out why.

Apply for the Truth Initiative Tobacco/Vape-Free College Program

The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.

How tobacco companies have used women’s history and equality struggles to sell cigarettes

There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.

California state pension fund extends tobacco divestment

CalPERS voted this week to continue its ban on investing in tobacco companies and to sell off its last $550 million worth of tobacco-related investments.

Three key moments in the history of marketing tobacco to women

How did smoking, which used to be socially unacceptable for women, become almost as common among women as men?

truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

Truth Initiative applauds action to hold maker of American Spirit accountable

Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.

truth® zombies invade Walgreens to protest sale of tobacco products

A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco

Internet tools can help smokers quit

Web-based interventions can be just as effective at helping smokers quit as face-to-face or telephone counseling, and are more effective than print materials