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Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing
The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S.
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One trend that’s changing Pride festivals for the better
More pride festivals across the country are showing how the tobacco industry is not their ally.
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Young ex-vapers share their experience and advice on quitting vaping
Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.
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While you were streaming: Smoking on demand
A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.
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Teens stopped #CATmageddon and can now enlist pets to send their message to big tobacco
the truth® campaign is launching a #PEEtition drive to pressure Big Tobacco to admit that smoking kills pets, too.
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2016 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards
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2015 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards
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truth campaign grabs 4 Effies, 2 Big Apple Awards
The truth campaign picked up 4 Effie Awards and 2 Big Apple awards for its campaign encouraging youth to reject tobacco use
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Truth Initiative Training FAQs
Thank you for your interest in receiving specialized training from Truth Initiative! Before you submit, here are some of the most commonly asked questions we’ve received. If you can’t find an answer to your question, reach out at [email protected] for an answer and recommendations.
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How online tools to help smokers quit can go viral
Online tools to help smokers quit can be designed to make it more likely that users will share the apps and make them “go viral”
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Young people quitting nicotine get help from truth®
Young people quitting nicotine get help from truth
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One year of recovery: the journey from opioid addiction
The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment.
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