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  1. News Article News Article Research & Resources

    4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

    If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Jersey 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Jersey.

  3. Our Team

    Addisu Turi

    Addisu Turi is a senior vice president of information systems on the Information Technology team.

  4. News Article News Article Research & Resources

    One trend that’s changing Pride festivals for the better

    More pride festivals across the country are showing how the tobacco industry is not their ally.

  5. News Article News Article Research & Resources

    Young ex-vapers share their experience and advice on quitting vaping

    Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.

  6. Truth Initiative Statement on Reagan-Udall Foundation Evaluation of FDA’s Tobacco Program

    The report issued this week from the Reagan-Udall Foundation identifies operational improvements needed to ensure CTP can effectively do the full breadth of

  7. Report Report Research & Resources

    While you were streaming: Smoking on demand

    A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

  8. 2013 Annual Report

    Refocused & Rededicated.

  9. News Article News Article Research & Resources

    Teens stopped #CATmageddon and can now enlist pets to send their message to big tobacco

    the truth® campaign is launching a #PEEtition drive to pressure Big Tobacco to admit that smoking kills pets, too.

  10. 2016 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

  11. Gold Award

    2015 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

  12. News Article News Article Research & Resources

    A look at how Big Tobacco infiltrated baseball

    Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas