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What do the U.S. states with the highest smoking rates have in common?

Why do these 13 states have higher smoking rates and greater health consequences than the rest of U.S.?

Tobacco use in Massachusetts 2018

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Massachusetts.

Our History

Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.

Protecting scientific integrity from tobacco industry interference

Why American Spirit cigarettes could be especially dangerous

New research shows that cigarette pack design elements and descriptors continue to influence smokers.

Nearly half of young vapers resolve to quit e-cigarettes in 2020

Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

Q&A: How youth activists are pressuring Walgreens to stop selling tobacco

We spoke with current and former youth activism fellows about their visit to this year’s Walgreens shareholders meeting and why getting rid of tobacco in pha

the 5 ways tobacco companies lied about the dangers of smoking cigarettes

Tobacco companies are back on our TV screens — not to promote cigarettes, but to correct the lies they told for decades about the dangers of smoking them.

Youth activists call on decision-makers to declare vaping nicotine a mental health issue

Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and

truth and Kevin Lyons partner with Cotopaxi to inspire tobacco-free lives

truth will join Cotopaxi for 25 of their Questival adventure races.

EX Program: how employers and health plans can save money and help people quit smoking

Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the

Truth Initiative and CVS launch program to help HBCUs and community colleges go tobacco-free

Truth Initiative and the CVS Health Foundation are joining together to support HBCUs and community colleges implement smoke- or tobacco-free campus policies.