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Truth Initiative launches advanced quit-smoking program for employers and health plans

Truth Initiative®, in collaboration with Mayo Clinic, today announced the EX® Program, an innovative quit-smoking program designed for employers, health syst

US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes

It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.

Where are kids getting JUUL?

Truth Initiative surveyed a national sample of more than 1,000 12- to 17-year-olds to find out where they are getting the e-cigarettes.

Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products

E-cigarettes are creating a new source of environmental pollution

As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to

White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.

Banning menthol cigarettes should be top priority for FDA

There is overwhelming evidence that menthol is perpetuating the tobacco epidemic.

2024 ANA Reggie Award

REGGIE Spotlight Category: Health, Fitness and Wellness

This is Quitting with Emily Mazza

Nicotine content in e-cigarettes more than doubled in 5 years

The average nicotine concentration in e-cigarettes sold in the U.S. more than doubled from 2013 to 2018.

truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

Doctors’ offices: A missed opportunity in tobacco control

Just 49 percent of adolescents who visited a doctor in the last year were asked if they use tobacco.

Research funded to study the appeal of menthol and smoking by people with HIV

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR