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What does a tobacco “endgame” mean?
Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum
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Tobacco use in Illinois 2018
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Illinois.
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truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’
truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title
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Truth Initiative Joins #StopHateForProfit Campaign
Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor
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Our Team
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Robert Falk
Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.
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Next chapter begins as tobacco control leader becomes Truth Initiative
The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth® campaign for 15 ye
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Smoke-free community college movement continues to grow
When classes resume Jan.
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Harm Reduction Infographic
The tobacco industry has been trying to co-opt the term "harm reduction" as part of its business strategy to expand its user base.
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Investigation reveals tobacco companies are secretly using social media to promote smoking
An investigation finds that tobacco companies are recruiting young people with large social media followings to be influencers for their cigarette brands.
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the 5 ways tobacco companies lied about the dangers of smoking cigarettes
Tobacco companies are back on our TV screens — not to promote cigarettes, but to correct the lies they told for decades about the dangers of smoking them.
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Philip Morris announcement to spend nearly $1 billion to end smoking sounds like fake news
The tobacco industry creating a foundation to end smoking is an affront to public health advocates who have been working tirelessly to end the tobacco use ep
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Doctors’ offices: A missed opportunity in tobacco control
Just 49 percent of adolescents who visited a doctor in the last year were asked if they use tobacco.
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