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Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show
New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.
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Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees
Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to
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New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources
Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores
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Local restrictions on flavored tobacco and e-cigarette products
This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.
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What is JUUL?
JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.
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As streaming soars, these binge-worthy shows frequently depict tobacco
Watching shows in a compressed time may influence the amount and intensity of exposure.
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JUUL fails to remove all of youth’s favorite flavors from stores
While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y
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Our Team
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Megan Jacobs
As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t
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Weak restrictions on flavored e-cigarettes lead to explosive menthol sales
Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.
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The 3 main reasons youth use e-cigarettes
Why are middle and high school students using e-cigarettes in the first place?
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Nicotine and the young brain
Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus
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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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