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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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Truth Initiative celebrates an impactful year of youth leadership
2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.
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Truth Initiative brings quitting resources to fans at Celebration Bowl
Truth Initiative’s presence brought attention to the disproportionate impact of tobacco on Black health, building on the work of its Culture + Cessation Coll
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Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern
Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat
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How quitting nicotine can benefit people living with HIV
For people living with HIV, quitting nicotine – especially cigarette smoking - is particularly important, and can improve the effectiveness of medication and
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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What is hookah?
Hookah infographic
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What is hookah?
This centuries-old waterpipe is used for smoking flavored tobacco called shisha, which is heated by charcoal to create smoke that is inhaled through a hose a
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New report finds more than half of top films in 2024 featured tobacco imagery
Over half (51%) of the top 152 box office films released in 2024 contained depictions of tobacco, up from 41% in 2023
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Tobacco in Films: 2024
This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.
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Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.
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Tobacco and cannabis
Cannabis infographic
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