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  1. 2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

    The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude

  2. News Article News Article Research & Resources

    Young people urge White House to take action on menthol

    Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.

  3. News Article News Article Research & Resources

    Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse

    A large majority of young people who have used e-cigarettes started vaping because of feelings of stress, anxiety or depression, and many continue vaping to

  4. 2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation

    The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders

  5. Research Article Research Article Research & Resources

    New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking

    Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.

  6. Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

    A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

  7. News Article News Article Research & Resources

    How quitting nicotine can improve mental health

    Quitting can alleviate symptoms of nicotine withdrawal and lead to long-term improved mental health, and free, anonymous quit support tailored specifically t

  8. Research Article Research Article Research & Resources

    Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence

    Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.

  9. Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

    Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju

  10. Youth activists gather in DC to demand action on flavored tobacco products and declare “Nicotine Addiction Shouldn’t Taste Like Candy”

    Youth activists from across the country will come together in the nation’s capital to raise their voices for a future free of flavored tobacco products.

  11. Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw

  12. Report Report Research & Resources

    Colliding Crises: Youth Mental Health and Nicotine Use

    Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.