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What would happen if new tobacco products ‘akin to iPhones’ were sold in the U.S.?
The way IQOS is marketed raises concern about the appeal of heat-not-burn tobacco products to youth and young adults.
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Weak restrictions on flavored e-cigarettes lead to explosive menthol sales
Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.
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Tobacco coupons: How low can they go?
Coupons are one of the tobacco industry’s top marketing strategies. From 2013 to 2014, the industry doubled its annual investment in coupons.
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Latest data: Tobacco companies quadruple in-store ad spending
The latest report on Big Tobacco’s marketing reveals where the industry is intensifying its focus: ads in point-of-sale locations like convenience stores, ga
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Tobacco use in Indiana 2021
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Indiana.
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Our Team
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Elizabeth Kenny
As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to achieve
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Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use
As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th
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What you need to know about new synthetic nicotine products
A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic
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2022 survey shows youth e-cigarette epidemic remains a serious public health threat
Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a
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How some local governments are keeping the number of tobacco retailers in check
Measures to restrict tobacco retailer licensing and density are one way to combat the impact of tobacco point-of-sale marketing.
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Truth Initiative applauds FDA, DOJ for filing for permanent injunctions against six illegal e-cigarette manufacturers
We applaud the FDA and DOJ for filing suits, for the first time, to bar six e-cigarette manufacturers from continuing to sell their products, which have been
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How companies control where you see tobacco products and what policy can do about it
To combat the impact of tobacco marketing in stores, policies can regulate where stores can place tobacco products and ads.
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