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  1. Public and pharmacists urge Walgreens halt tobacco sales nationwide

    Truth Initiative is attending a Walgreens shareholders meeting to deliver a petition and urging the pharmacy chain to go tobacco-free.

  2. Report Report Research & Resources

    Straight to vape

    Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v

  3. News Article News Article Research & Resources

    As streaming soars, these binge-worthy shows frequently depict tobacco

    Watching shows in a compressed time may influence the amount and intensity of exposure.

  4. Page
  5. News Article News Article Research & Resources

    New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

    truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

  6. New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

    The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA

  7. New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content

    The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.

  8. News Article News Article Research & Resources

    How companies control where you see tobacco products and what policy can do about it

    To combat the impact of tobacco marketing in stores, policies can regulate where stores can place tobacco products and ads.

  9. News Article News Article Research & Resources

    How local and state governments are taking on in-store tobacco promotions

    With most retailers and wholesalers receiving incentives to promote tobacco products, state and local governments are acting to reduce the impact of tobacco

  10. Research Article Research Article Research & Resources

    Youth vaping declines during pandemic as young people report less retail and social access to products

    Vaping among young people dropped amid the COVID-19 pandemic as young people reported less retail and social access to e-cigarettes, according to new Truth I

  11. Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

    John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

  12. News Article News Article Research & Resources

    5 ways tobacco is normalized in entertainment and pop culture

    As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,