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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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truth® campaign successful in saving lives and preventing youth smoking
Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.
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truth® campaign prevents more than 300,000 young people from smoking in one year
An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.
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5 strategies for passing local laws against flavored tobacco
A new Truth Initiative® report summarizes interviews with public health officials to uncover what it takes to takes to pass policies restricting flavored tob
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Adult smoking rates continue to underscore health disparities
The latest data show a decline in the overall smoking rate, but many groups continue to smoke at much higher rates than the rest of the population.
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Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads
The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.
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Big Tobacco forced to tell the truth with TV and print ads
Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.
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Are organic or natural cigarettes safer to smoke?
Organic tobacco and tobacco with no additives does not make a healthier or safer cigarette.
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3 benefits of tobacco-free policies at colleges and universities
Support for smoke- and tobacco-free policies on school campuses has skyrocketed in recent years.
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A key to successfully quit smoking and stay quit
There’s a key to successfully quitting that isn’t well known: celebrating the work you’ve done to become tobacco-free.
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One big way to improve the wellbeing of military veterans and caregivers
Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo
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How companies control where you see tobacco products and what policy can do about it
To combat the impact of tobacco marketing in stores, policies can regulate where stores can place tobacco products and ads.
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