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  1. Graphic Cigarette Warnings Proposed by FDA Are Long Overdue, But Agency Must Meet March 2020 Deadline to Finalize Them

    The graphic cigarette health warnings proposed by the FDA are a critical and long-overdue step forward in the nation’s battle against tobacco use.

  2. News Article News Article Research & Resources

    5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic

    Using the company’s own testimony and documents, the hearings provided startling evidence of JUUL’s use of Big Tobacco’s tactics to target young people.

  3. News Article News Article Research & Resources

    Nicotine content in e-cigarettes more than doubled in 5 years

    The average nicotine concentration in e-cigarettes sold in the U.S. more than doubled from 2013 to 2018.

  4. News Article News Article Research & Resources

    One year of recovery: the journey from opioid addiction

    The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment.

  5. Examining JUUL’s role in the youth e-cigarette epidemic

    Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and

  6. News Article News Article Research & Resources

    JUUL keeps saying its popularity with young people is an accident

    JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

  7. In Public Health Win, Federal Court Sets 10-Month Deadline for E-Cigarette Makers to Apply to FDA to Keep Products on the Market

    A federal judge set a deadline of May 12, 2020, for e-cigarette manufacturers to apply to the FDA and submit their products for public health review if they

  8. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

  9. New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

    A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.

  10. Report Report Research & Resources

    While you were streaming: Smoking on demand

    A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

  11. News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.

  12. News Article News Article Research & Resources

    The new tobacco commercials: 92% of young people’s favorite shows contain smoking

    A pervasive rise of smoking in shows combined with the popularity of streaming content points to an emerging threat to a new generation of young Americans.