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  1. Research Article Research Article Research & Resources

    Vaporized: Majority of youth exposed to e-cigarette advertising

    More than eight of 10 youth and young adults saw e-cigarette advertising in 2015, according to a new report vaping product advertising from Truth Initiative.

  2. Research Article Research Article Research & Resources

    Exposure to e-cigarette ads may enhance curiosity/usage among young adults

    Exposure to e-cigarette advertisements may enhance curiosity and usage among young adults, according to the study “Impact of Exposure to Electronic Cigarette

  3. News Article News Article Research & Resources

    The troubling history of Big Tobacco’s cozy ties with black leaders

    The tobacco industry uses menthol to appeal to youth and blacks. Banning menthol cigarettes will save young lives and it will save black lives.

  4. News Article News Article Research & Resources

    Dramatic decrease in young adult cigarette use since 2005

    Smoking among young adults aged 18 to 24 dropped by nearly one third (31.6 percent) from 2005 to 2014, according to data from the 2014 National Health Interv

  5. Research Article Research Article Research & Resources

    Rapid increase in e-cigarette ad spending in 2014

    A review of e-cigarette advertising expenditures in the U.S.

  6. Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

    Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

  7. News Article News Article Research & Resources

    On the move: Truth Initiative finds new creative office space in D.C.'s Chinatown

    The public health organization behind the truth® campaign, Steven A.

  8. News Article News Article Research & Resources

    FTC intends to track e-cig sales and marketing

    All indications are that the popularity of e-cigarettes is rising.

  9. News Article News Article Research & Resources

    30 youth leaders tapped for 2015-16 Youth Activism Fellowships

    Truth Initiative has selected 30 young leaders to participate in its 2015-16 Youth Activism Fellowship program.

  10. News Article News Article Research & Resources

    33 HBCUs going tobacco-free

    Truth Initiative convened the 33 Historically Black Colleges and Universities (HBCUs) who are the first to participate in its Tobacco-Free HBCU Campus Initia

  11. Vine stars debunk social smoking myths with truth

    Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!

  12. New U.S. Senate bill would raise tobacco legal age from 18 to 21

    The best way to protect adolescents from tobacco related illness and death is to help them avoid smoking altogether. We applaud the introduction of S.