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  1. FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America

    Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<

  2. Young people join Truth Initiative® to demand action on youth vaping nicotine as mental health issue

    Young activists rally to raise awareness by calling on Capitol Hill decision-makers in Washington, D.C. during Moment of Action for Mental Health

  3. Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

    Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju

  4. News Article News Article Research & Resources

    Young activists want the White House to know vaping nicotine is a mental health issue

    Young people nationwide are mobilizing to demand that the White House, the Food and Drug Administration, and other decision makers declare youth vaping nicot

  5. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

  6. Research Article Research Article Research & Resources

    Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars

    The targeted marketing of flavored tobacco products like flavored cigars presents another way tobacco is a social justice issue.

  7. News Article News Article Research & Resources

    How a free vaping prevention curriculum can help middle schools

    Here’s why Vaping: Know the truth is meeting an urgent need.

  8. Research Article Research Article Research & Resources

    Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

    The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor

  9. FDA’s announcement on Logic’s e-cigarette products underscores urgent need for decisions on top e-cigarette brands comprising 75% of the market and should include menthol flavors

    We are grateful to see movement again by the FDA on the e-cigarette pre-market approval process under Dr. Califf’s leadership

  10. News Article News Article Research & Resources

    Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

    Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

  11. And the Oscar goes to…the tobacco industry

    Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

  12. News Article News Article Research & Resources

    Action needed: Tobacco in pop culture

    Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m