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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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    Displaying 1248 of 1368 Search Results

  1. Page

    This is Quitting

    The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 700,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

    Teens and young adults can join for free by texting DITCHVAPE to 88709

    Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

  2. Our Team

    Lisa A. Watkins

    Lisa Watkins brings two decades of nonprofit accounting experience to her work at Truth Initiative.

  3. Our Team

    RG Logan

    RG Logan leads efforts to develop and define the Truth Initiative brand.

  4. Our Team

    Megan Jacobs

    As the Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design that is

  5. Our Team

    Ted Feldman

    As a member of the legal team at Truth Initiative®, Ted Feldman plays a lead role negotiating relationships and transactions between the organization and its

  6. Our Team

    Elizabeth C. Hair

    Dr.

  7. Tony OToole Headshot
    Our Team

    Anthony Thomas O'Toole

    Anthony O’Toole is the executive vice president and chief financial and investment officer at Truth Initiative.

  8. Page

    Take Action

    Enlist in our movement, explore our youth activism programs, share quitting resources or donate — there are many ways you can take action now. Learn more about how you can be part of the generation that ends commercial tobacco use and nicotine addiction for good. 

  9. Page

    Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

  10. Page

    This is Quitting Resources

  11. Page

    Stop the Influence: Reject Big Tobacco and Vape Money

    Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

  12. Tricia Kenney Headshot
    Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper