RG Logan leads efforts to develop and define the Truth Initiative brand. As the organization expands its efforts beyond teen smoking prevention to include the opioid epidemic, he is creating a cohesive strategy that helps connect the organization to agency and media platform partners.
Logan’s career has been dedicated to understanding the intersection of culture, people and brands. After graduating from Miami University, he worked at Hall & Partners, where he spoke to consumers on behalf of brands to understand what makes both tick. He has worked at notable agencies, including 360i, Razorfish and Pereira & O'Dell, developing award-winning strategies that led to campaigns, content, experiences and intellectual property.
Prior to joining Truth Initiative, Logan was U.S. head of strategy for VIRTUE Worldwide, where he led a team of brand, communications and engagement strategists across all of the agency’s U.S. brands, including Park MGM, Unilever, Google, Bushmills, Drug Policy Alliance and AT&T.
Logan's happy place is in the ocean on a surfboard or adventuring with his wife and two kids.