Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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More than 760,000 children protected by nationwide smoke-free housing policy
How a group of Indiana youth is changing social norms around smoking
Women’s colleges now eligible for tobacco-free campus grant
5 things the tobacco industry didn’t do until it was forced to
Hookah is the most popular flavored tobacco product among youth
What can streaming services do about exposing youth to on-screen smoking?
Senators urge MPAA to assign R rating to movies with smoking
Why is smoking still being glamorized in media and pop culture?
Expanding our mission with an opioid education and prevention campaign