A look at how Big Tobacco infiltrated baseball
After decades of the tobacco industry using America’s pastime to sell cigarettes and smokeless tobacco, almost half of major league baseball stadiums are starting the 2018 season tobacco-free.
The tobacco-free policies now in effect at 14 of the league’s 30 team stadiums are helping to address a legacy of tobacco industry influence dating back to over a century ago. Big Tobacco heavily invested in using tactics to link tobacco with baseball, including in-game promotions, stadium advertising and creating baseball cards.
Here’s a closer look at three major ways the tobacco industry infiltrated baseball culture, using research from the Stanford University Research into the Impact of Tobacco Advertising.