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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 72 Search Results

  1. Report Report Research & Resources
    e-cigarettes

    Vaping Lingo Dictionary: A guide to popular terms and devices

    This resource presents a list of popular words, phrases, products and general language used to refer to vaping/e-cigarette use.

    Jun. 23, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  2. News Article News Article Research & Resources
    Image of a high school stairs and hallway

    Vaping prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

    Mar. 08, 2023
    Quitting smoking / vaping
    Tools
  3. Research Article Research Article Research & Resources
    E-cigarettes black and white

    “E-cig” or “vape”? Why semantics matter

    … Initiative. 92 percent used the term “e-cigarette,” or a derivation … posts, roughly 92 percent used the term “e-cigarette,” or a derivation … the list? No posters mentioned the term that researchers and tobacco …

    Sep. 21, 2016
    Emerging Tobacco Products
    E-cigarettes / Vaping
  4. Press Release Press
    Truth Initiative Facebook Logo

    Natural tobacco agreement fails to protect the public from misleading claims and imagery

    Truth Initiative and the Campaign for Tobacco-Free Kids today criticized as wholly inadequate an agreement reached between the Food and Drug Administration (

    Mar. 02, 2017
  5. Fact Sheet Fact Sheet Research & Resources

    Harm Reduction Infographic

    … has been trying to co-opt the term "harm reduction" as part of its …

    Nov. 03, 2021
    Harmful Effects of Tobacco
    Health
  6. News Article News Article Research & Resources
    American Spirit Cigarette Packs

    Why Natural American Spirit cigarettes could be especially dangerous

    … “100% U.S. Grown Tobacco,” led 50-60% of U.S. adults to incorrectly …

    Jul. 29, 2019
    Traditional tobacco products
    Organic Cigarettes
  7. News Article News Article Research & Resources
    Menthol packs

    Kicking off Black History Month with our first #NoMentholMonday

    Today marks the beginning of America’s 40th Black History Month.

    Feb. 01, 2016
    Targeted Communities
    Racial/Ethnic Minorities
  8. Research Article Research Article Research & Resources
    Zyn 6mg Nicotine Pouches

    Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk

    A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low

    May. 07, 2021
    Tobacco Industry Marketing
    Advertising Marketing
  9. News Article News Article Research & Resources
    organic cigarettes natural american spirit

    Are organic or natural cigarettes safer to smoke?

    … which showed that  50 to 60 percent of adults viewed Natural … therefore prohibit the use of any term that suggests reduced risk or …

    Nov. 20, 2017
    Traditional tobacco products
    Cigarettes Organic Cigarettes
  10. News Article News Article Research & Resources
    Truth Initiative Facebook Logo

    Agreement on American Spirit cigarettes fails to protect public from misleading claims

    An agreement permits American Spirit to use deceptive health-related claims that contribute to the misperception that their product is less dangerous.

    Mar. 03, 2017
    Tobacco Industry Marketing
    Marketing
  11. News Article News Article Research & Resources

    Meet the North Carolina Rep. taking on tobacco on the industry’s home turf

    Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.

    Apr. 19, 2017
    Tobacco prevention efforts
    Tobacco Control Policies
  12. News Article News Article Research & Resources
    College kids walking up stairs

    How colleges can help their students quit vaping

    … them at increased risk for long-term, long-lasting effects of … the program, more than half — 60.8% — reported that they had …

    Jan. 13, 2020
    Quitting smoking / vaping
    Tools