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Prescription Drug Safety
To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ
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Youth Vaping Prevention & Resources to Quit
To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na
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truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time
truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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3 takeaways from the National Cancer Institute report on tobacco-related health disparities
A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.
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Our top issues
In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.
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