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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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  3. Truth Initiative Facebook Logo
    News Article News Article Research & Resources

    Happy holidays from Big Tobacco: Five of this year’s seasonal marketing pushes

    This year’s holiday greetings from tobacco companies come with party tips, free gift tags, DIY decoration ideas and, of course, lots of coupons for tobacco.<

    Dec. 21, 2016
    Tobacco Industry Marketing
    Advertising Marketing
  4. Image of Lady Justice
    News Article News Article Research & Resources

    The Master Settlement Agreement: 4 ways the landmark tobacco settlement changed tobacco control

    Twenty-five years ago, 46 states plus D.C.

    Nov. 30, 2023
    Tobacco prevention efforts
    Tobacco Control Policies
  5. video games
    Press Release Press

    truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

    truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.

    Nov. 29, 2023
  6. Stressed guy in chair
    News Article News Article Research & Resources

    Tips for quitting tobacco during times of stress

    Stress and anxiety related to the COVID-19 pandemic can present challenges for any tobacco user who is trying to quit, but these challenges are manageable wi

    May. 08, 2020
    Quitting smoking / vaping
    Tools
  7. JUUL Instagram Social Image
    News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.

    Jul. 02, 2019
    Emerging Tobacco Products
    JUUL
  8. Infographic Infographic Research & Resources

    E-cigarettes

    E-cigarette one page infographic

    Jun. 07, 2022
    Emerging Tobacco Products
    E-cigarettes / Vaping
  9. Infographic Infographic Research & Resources

    Secondhand smoke

    Secondhand smoke one page infographic

    Jun. 07, 2022
    Harmful Effects of Tobacco
    Secondhand Smoke
  10. e-cigarette
    Research Article Research Article Research & Resources

    Study explores characteristics of tobacco and e-cigarette online advertisements

    A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

    May. 12, 2013
    Tobacco Industry Marketing
    Advertising Marketing
  11. Concerned girl on laptop
    Infographic Infographic Research & Resources

    Vaping Nicotine and Mental Health Infographic

    Vaping nicotine and mental health one page infographic

    Feb. 09, 2022
    Emerging Tobacco Products
    E-cigarettes / Vaping
  12. Infographic Infographic Research & Resources

    Tobacco Flavors

    Flavors one page infographic

    Jun. 23, 2021
    Emerging Tobacco Products
    Flavors