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truth® Launches New Social Media Campaign “You’re Registered, Right?” in Partnership with Turbovote To Help Young People Register and Be Ready to Vote This November
New social media campaign from truth is aimed at empowering young voters to turn out and vote this November.
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New surgeon general’s report highlights the need for evidence-based quit programs, deems e-cigarettes not a cessation tool
The surgeon general’s report on tobacco cessation underscores the need to help Americans who smoke and the millions of teens using tobacco products, primaril
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EX Program from Truth Initiative announces new AI-driven recommender engine for tobacco cessation
For the first time, an artificial intelligence (AI)-driven program is being deployed to help adults nationwide quit smoking, vaping, and using nicotine.
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Website Policies
Terms and conditions, privacy policy and DMCA notice
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3 ways JUUL harms the environment
As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.
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Partnership opportunities
Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how top brands and organizations stand out by standing with us.
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Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti
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2018 tobacco-free grants for minority-serving institutions, community and women’s colleges
Truth Initiative is accepting applications for grants to women’s colleges, minority-serving academic institutions and community colleges to adopt tobacco-fre
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Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers
A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun
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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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NAACP delegates endorse push to say no to menthols
NAACP adopted a resolution supporting efforts at the state and local level to restrict the sale of menthol cigarettes and other flavored tobacco products
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Teaming up to give pets a voice in the fight to end tobacco use
truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.
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